Introduce yourself, what do you do?

My name is Jo Ferrage, I’m the co-founder of newly opened haircare boutique HAIRITAGE based in North West London.

HAIRITAGE (19) (2)

What’s the favourite thing you love about the work that you do?

Educating textured hair individuals on the correct products to use on their curls/coils. It brings me so much joy when I hear clients returning back and talking about how amazing the products and techniques worked for them. Falling back in love with their natural hair is a gift and that’s what I’m here to teach.

Are you natural or relaxed? (is that your natural hair colour and texture)

All natural baby! In my university years I experimented with colour, bleach and different haircuts but that was when I wasn’t aware of the damage I was creating on my natural tress.

What are your go to products?

  • Mielle Organics Babassu Shampoo and Condition for my wash routine
  • Devacurl Supercream as a moisturizer
  • Bouncecurl as my styler
  • DIY hair masque (ingredients in my kitchen including Luxemore London Jojoba Oil)

All can be purchased at HAIRITAGE Boutique and online.


What is your all time favourite hairstyle?

Wearing my hair curly, it really gives me so much confidence.

What are your 3 top hair care tips?

Moisturize, water and a good trim (make sure it’s with a hair stylist that understands your hair type, not all hands agree with all hair).

Do you have a hair routine?

Detangle my hair in a safe way (from ends to root whilst hair is damp with Leave in Conditioner) and to moisturize my hair. Textured hair gets dry very quickly, so you have to keep it moisturised for you to see it as its healthiest stages. At night, I wrap a silk head scarf around my pillow to avoid my hair getting frizzy and losing its moisture.

I’ve been avoiding tying my hair back into a bun and pony tail, as this causes a lot of stress on my edges. So loose styles is my go-to at the moment.


Describe yourself in five words?

Polite, friendly, weird (at times), organised and gentle.

What helps give you inspiration/motivation?

My passion. I’m in love with the aspect of understanding more about my hair and it gives me joy to wake up each morning and teach young girls, woman and men to love their coils and curls.

What are the top 3 things on your bucket list?

Buy my own house

Travel to Dubai

For HAIRITAGE to become a household name

What made you laugh this week?

I had to really think about this one, which is so sad. I’ve been so focused on work and everyday life stresses that I don’t think I’ve been able to laugh. So I’ll leave on this note….thank you for making me aware that I need to laugh more often and learn to enjoy myself outside work. Thank you!

Please see link and contacts details to Jo website and IG.

HAIRITAGE Instagram:


Personal Instagram:


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